is a collaborative multimedia project examining the environmental consequences of fast fashion and global clothing consumption. The work investigates how the fashion industry’s highly curated marketing imagery often obscures the ecological footprint of production, distribution, and disposal of clothing.
The project consists of two accelerated video pieces featuring models repeatedly layering excessive amounts of clothing, followed by its removal. The repetitive dressing and undressing functions as a visual metaphor for accumulation, disposability, and the cyclical nature of trend-driven consumption. The sped-up pacing exaggerates the urgency and excess found in contemporary fashion culture.
The deliberate conflict between the two forms of media mirrors the tension within the fashion industry itself: aspirational marketing overshadowing environmental reality. By allowing the visual content to initially captivate the viewer before confronting them with uncomfortable data, the project critiques the power of aesthetics to distract from systemic harm.
Through this work, I explored multimedia storytelling, research-based design, and the use of visual contradiction as a conceptual strategy. The project reflects my ongoing interest in sustainability, consumer psychology, and the role of image-making in shaping cultural perception.
Other Work.