is a lip care line rooted in environmental consciousness and ingredient transparency. The project explores how beauty products can be both effective and ethically considered without relying on overproduction or performative “clean” marketing.
Developed using intentionally limited materials, Butter focuses on simple, functional formulations designed to hydrate and protect without excess additives. Rather than competing in a market saturated with miracle claims, the brand challenges hyperconsumerism by emphasizing accessibility, self-sufficiency, and ingredient literacy.
The visual identity mirrors the formulation philosophy. A restrained color palette and minimal design system reflect the simplicity of the ingredients, while maintaining a contemporary, approachable aesthetic. Every branding decision, from packaging to typography, reinforces the core values of clarity, honesty, and environmental responsibility.
Through Butter, I explored sustainable product development, value-driven branding, and cohesive visual storytelling, from concept and formulation research to identity design and presentation.
Other Work.